Greenwich Street Consulting

Bio- Lisa Russek

Who We Are...

Lisa Russek, President and Founder of Greenwich Street Consulting, has spent the better part of her 19 year career managing marketing communications efforts for larger clients including: American Express, Bristol Myers Squibb, AT&T, and smaller local clients, First Tire & Automotive and sugarlandnetwork.com. 

She began her career as an Account Executive at Ogilvy & Mather Direct, which at the time was the largest direct marketing agency in the world.  Subsequently, she worked at The Chapman Agency, a direct marketing agency owned by Young & Rubicam, as Communications Director reporting directly to the Chairman.  Lisa was a member of the senior management team charged with reinvention and reorganization of the agency to make it more marketable for the Y&R international network.  As Principal of Greenwich Street Consulting, Lisa primarily works with smaller local businesses as an adviser and marketing partner. 

Lisa is a graduate of Texas A&M University.  She lives in Sugar Land and spends a lot of time on the baseball and soccer fields with her two sons, Sam and Will.

 

 

Marketing News

The Case for Outsourcing Your Marketing.

There are many things to consider when making the decision whether or not to outsource your marketing. First, do you have time to do or manage the marketing yourself? Do you or your staff have the expertise? Do you have the budget for a full-time marketingstaff? Do you have access to a variety of cost-effective resources?

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